Case Study #1: Personal Injury Lawyer

Background

Industry: Legal Services: Personal injury law within a large metro area in California. Personal injury keywords are some of the most competitive SEO niches where cost-per-click (CPC) averages $200 - $950 per click (CPC is used as a barometer for SEO competition, among other variables). 

Challenges: Extreme SEO competition from other law firms in the city, so ranking organically required a well-thought-out SEO plan that included content, on-page SEO, technical SEO, and more. 

Goal: Capturing more organic non-paid traffic to lessen the reliance on Google Ads and Local Service Ads (related case study here on LSA cost per lead for lawyer niches).  Related post here on how to build your practice with SEO.

Strategy: 

ORGANIC SEO RESULTS

$193,000 in monthly organic SEO value!

Case Study #2: Wedding Venues Website

Background

Industry: Hospitality—The company sells wedding venue packages in a specific area of California. On average, it puts together and manages over 200 weddings per year.

Challenges: The company was heading into its busy season with a 10% drop in sales and a 6% drop in leads. Before our SEO project, the client had minimal investment in SEO. The company's website had serious speed-loading issues with oversized images and no technical SEO to speed up the page load.

Goal: To increase organic non-paid traffic of economically valuable keywords to the website and surpass last year's sales goals.

Strategy: 

The results below are after only four months of SEO work. Desktop organic traffic is up 96% year-over-year.

Case Study # 3: Shopify Site, Direct-to-Consumer (DTC) Dental Niche

Background

Industry: The company is a direct-to-consumer business model for health products. The company has angel and VC investors and seeks fast growth in sales and profit.

Challenges: Before our SEO project, the client had not invested in SEO, and the site was not ranking well.

Goal: To increase the number of economically valuable keywords ranking on the first page of Google.

Strategy: 

Case Study #4: South Beach, Miami Pizza Restaurant

Background

Industry: The company was a trendy hotel in South Beach, Miami, that opened a higher-end Brooklyn-style pizza restaurant next door to its hotel. The restaurant offered white table linens, trendy cocktails, and music. 

Challenges: Before our SEO project, the client had not invested in any local SEO. The pizza restaurant had minimal exposure in Google searches and on Google Maps until we started our project.

Goal: To increase the restaurant's search presence for relevant local searches in Google Maps and Google searches.

Strategy: This was a local SEO strategy that involved both on-page technical SEO, and off-page citation work.

ORGANIC SEO RESULTS

Below is a chart from the restaurant's Google Business Profile showing the skyrocketing growth in impressions in Google searches and within Google Maps. (read more about the restaurant SEO process)

How customers are finding the restaurant.

What actions are customers taking?

A table showing the top 10 non-branded search terms for this pizza restaurant. 

Case Study #5: Cooking Site

Background

Industry: Cooking recipes, tutorials, and video lessons for kids, by kids, with lots of additional content around ingredients, tools, and techniques. The space is very competitive with major brands.

Challenges: This was a brand-new domain with no history or exposure in Google. We needed to gain exposure to both high-volume keywords and long-tail keywords with lower volumes. 

Goal: To gain rapid exposure in Google for hundreds of relevant cooking search phrases and monetize the traffic.

Strategy: This was a data-driven video and textual content strategy that involved topic and keyword research as well as a well-organized internal linking strategy and on-page SEO.

ORGANIC SEO RESULTS

Below are the results of clicks and impressions pulled from Google Search Console over 16 months. Steady increases in clicks and impressions as we implemented the content strategy over time. (read even more in-depth about the strategies and tactics that made this a great SEO content marketing case study. Here's a related post on using Google Search Console for better SEO)

And SEO by the numbers

Background

Industry: Mobile legal cannabis delivery in Los Angeles.

Challenges: Because of the industry, paid ad strategies are limited so the company relies heavily on organic searches. This was a small family-run business in a highly competitive niche in southern California. The company had hired a prior SEO company with no results.  

Goal: To increase exposure to economically valuable local search terms to grow sales. 

Strategy: This project is focused on local and traditional SEO. Part of the project involved cleaning up the site to ensure the basics of on-page SEO are solid and a data-driven local content strategy to capture traffic for queries with economic value. Also, competitors were regularly falsely reporting the company's Google Business Profile as spam, which was taken offline at a minimum every month or more, costing them thousands in lost sales each month. We implemented a legal strategy to stop competitors from harming their business. 

ORGANIC SEO RESULTS

Below are the results of clicks and impressions pulled from Google Search Console over 16 months. Steady increases in clicks and impressions as we implemented the content strategy over time. 

Google Business Profile Growth Statistics - Website Clicks Growth

Google Business Profile Growth Statistics - Phone Calls Growth

Google Business Profile Growth Statistics - Profile Views Growth

Google Business Profile Local Search Terms

Case Study #7: Med Spa

Background

Industry: Med Spa offers services such as laser tattoo removal, botox, wellness, and vitality, weight loss injections, esthetician services, and more.

Challenges: Prior agency was not progressing on SEO, and customer service was lacking.  

Goal: To increase organic exposure for economically valuable terms in Google to complement the company's Google Ad strategy, which we were also running. 

Strategy: This project focused on several core areas: a re-branding of the website that incorporated technical SEO, conversion rate optimization, and focused on site speed and Google's Core Web Vitals. Then, Local SEO, and finally, a data-driven content strategy that produced more content around what prospective customers were searching for. (related post here on med spa SEO)

ORGANIC SEO RESULTS

Below are the results of clicks and impressions pulled from Google Search Console from when we started. Steady increases in clicks and impressions as we implemented the SEO strategy over time. 

Website Clicks Growth

Google Business Profile Growth Statistics - Phone Calls Growth

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