One of the best ways to generate leads for your medical spa is to invest in SEO and content marketing.

By creating content around the questions and topics that your potential customers are searching for you, you can attract more “free” visitors to your site and convert them into leads. And the most important feature of organic, non-paid SEO traffic coming from Google is that the leads are "warm" and convert to customers at a higher rate than almost any other marketing tactic. Regular content creation through new blog posts and video is an essential strategy to grow your organic search footprint in Google. (Related post here on how video helps SEO).

Not sure where to start? Check out our blog post on medical spa SEO tips for guidance. And related posts on, what is local SEO, and another on the top google places ranking and how to rank in each Google SERP feature.

Another effective way to generate leads for your medical spa is through Google Ads.

Google paid ads complement your SEO and content marketing efforts. By running targeted ads on Google, you can reach potential customers who are already interested since they are searching using keywords. For a term like “laser tattoo removal near me,” we know the searcher is interested because they had to type in the search phrase, we just have to get them to the website where we can convert them to a customer which is where landing pages can help skyrocket conversion rates of clicks to leads. (Related post here on, how much should I spend on Google Ads)

No other marketing channel like Google delivers pre-qualified leads, which is why Google Ads and SEO are so effective at med spa lead generation

When it comes to lead generation and traffic for medical spas, Facebook and Instagram ads are two of the most effective social media platforms. 

Both platforms offer a wealth of targeting options that allow you to reach your ideal target audience with laser precision. What's more, these ads are relatively affordable and can generate a high return on investment. Read our related post on med spa social media marketing where we cover 5 audiences to target that need med spa services. Two additional related posts that will help you generate more leads are, Facebook ads for beauty salons, and why you should never boost a Facebook post.

If you want to capture leads who are about to leave your website before converting, consider implementing website exit intent. 

Exit intent technology detects when a visitor is about to close a browser window or open a new tab and it displays a pop-up with a targeted message or offer to keep them on your page. Or, better yet, you can offer something of value like a lead magnet in return for their name, email, and phone number; they then are funneled into your lead nurturing program. For medical spas, you could consider a free consultation or a discount on treatments.

People love a good deal, so create LTOs for your medical spa. By offering discounts or special pricing on treatments for a limited period, you can create a sense of urgency that will encourage people to take action and book an appointment with you. Plus, if you have a good sales staff, you can upsell these customers to more services once they come in. Just be sure to promote your offers prominently on your website, along with using ads, via your social media channels, and through emails to past customers so people are aware of them!

If you're running any kind of special offer or promotion, be sure to create a dedicated landing page for it on your website. This will make it easy for potential customers to find information about your offer and convert into a lead by filling out a form or scheduling an appointment. Remember, the goal of a landing page is to remove distractions, reduce friction in the sales process and thus improve conversions.

Lead magnets are content pieces that are valuable to potential leads. You offer a lead magnet in return for the customer's name, email, and perhaps their phone number. Examples of lead magnets are a pricing guide, an outline of your medspa business's products and services, or a downloadable aftercare guide, and top 10 lists are all great examples of lead magnets. You use lead magnets to grow your email list and funnel leads into lead nurturing campaigns to improve the likelihood of them becoming customers. 

**Read our related post about on Unstoppable Lead Generation Technique covering lead magnets and lead Nurturing for a more in-depth read on implementing this strategy. 

Email marketing is effective tactics to generate leads for your medical spa. By segmenting your email list and sending targeted messages to different groups of customers, you can increase the likelihood that they'll take action and book an appointment with you. Plus, with email automation tools like Keap, it's easy to set up automatic emails and lead nurturing sequences that will go out to new leads when they subscribe to your list!

Finally, once you've generated leads for your medical spa, it's important to nurture those leads until they're ready to book an appointment with you. Remember that the majority of people DO NOT convert on a first visit and the sales cycle can vary greatly - from days to weeks. Lead nurturing is done with regular communication (both automated and manual) with prospects and customers via email and text messages. You want to ensure you're building rapport and delivering value by providing valuable resources (like PDF guides, promotions, links to helpful aftercare blog posts), and offering special deals or promotions specifically for leads. (Related post here about marketing automation for small business)