Overview Of Our Google Ad and Google Screened Services
Google Ads and Google Screened Ads (sometimes referred to as Local Service Ads) are two paid services from Google that allow advertisers to capture more top-of-page exposure in Google's search results pages (a related case study comparing LSA to Google Ads for attorneys).
Google Ads
Full-service ads management - from Search to conversion focused Smart Display and Remarketing campaigns. We manage all aspects of Google Ad campaigns and provide dashboard reporting along with monthly reports on your campaign's performance.
Google Screened Ads (LSA)
Local Service Ads (i.e. LSA) ads are a relatively new product from Google (another way for it to monetize search pages) that are offered to select industries (plumbers, electricians, HVAC, attorneys, etc). The big difference between LSA and Google Ads is that former are pay-per-lead, NOT pay-per-click. LSA appear at the top of search pages, above the Google Ads (PPC) with a "Google Screened" badge on them. Often the LSA produce leads at a10x lower cost than Google Ads (PPC). Google has defined process for approval before ads show. For our clients, we will se
Read Our Related Posts
Feeling overwhelmed by the ever-changing world of digital marketing? You’re not alone. Digital marketing offers a powerful toolkit for reaching new customers, building your brand, and driving sales – but with so many options available, it’s easy to feel overwhelmed.That’s where this guide comes in. I’m going to break down the most effective digital marketing
Ever stumbled upon a website that makes you want to scream? You know the kind: impossible to navigate, information buried six layers deep, and a design that looks like it’s straight out of 1999.Frustrating, right?Now imagine your customers feeling that same way about YOUR website. Ouch. It’s not just a bad look – it’s costing
Three Simple Steps to Identify Your Optimum Google Ad BudgetAre you a small or medium-sized business owner struggling to determine your Google Ads budget? Do questions like “Is $50 enough?” or “Is $10,000 enough?” keep you up at night? Running a digital marketing agency, the one question we are frequently asked is: How much should I
You’re passionate about pampering your clients, but are you struggling to get new ones through the door? Between managing appointments, keeping up with the latest trends, and handling the day-to-day of your spa or salon, marketing often falls to the bottom of the to-do list. I understand the challenges you face: Limited marketing budget: You need to
Does your small business have a Google Ads budget that’s dwarfed by your larger competitors? Don’t despair! Whether you’re a one-person show, a growing team of 10, or a thriving company with 100 employees, making the most of a tight Google Ads budget is a common challenge.But here’s the secret: you don’t need a massive budget
Tired of shouting into the void? Ever feel like your advertising dollars are disappearing into a black hole? Whether you run a cozy bakery, a bustling dental practice, or an innovative tech startup, attracting new customers is the lifeblood of your business. But with so many advertising options, how do you know which one will give