No Time to Wait? Get Started With Facebook Ads For Restaurants Online Course

This module covers: Ad auction basics, how does it work, how your bid is calculated, how to organize your campaign structure, ad sets, ads, and best practices so you can stay organized and focused with your campaigns.

This is a crucial step in running your ads correctly - there are many different objectives you can run within Facebook. We cover the various campaign objectives and what they mean, when you should choose one or the other so you can ensure your campaigns align to your business goals and creates the results you need.

This module covers: Setting campaign objectives, defining your audience, setting budgets and schedules for your ads, loading your ad creative, and previewing your ads. 

This module covers: This module covers ad targeting and precision - unlike postcards, we remove much of the waste built in with traditional advertising by segmenting on demographic variables that are not possible with traditional marketing efforts. Ad reach, precision, core audiences, ad targeting options (location/geography, demographics, interests, behaviors, connections) so you can eliminate ad waste and show your ads precisely to your target customers.

This module covers: Best practices for direct response ads, choosing the correct campaign goals that align with your overall business objectives, and planning your campaign so you can be the most effective.

What you can accomplish in the ads manager, turning on/off campaigns, ad sets, ads, editing budgets, ad schedules, targeting, bidding, measurement and insights, and recommendations so you can manage every aspect of your campaigns and use data to make better decisions.

This module covers: Carousel ads allow you to display multiple images in one ad allowing the customer to click through them all. These ad types are especially effective for restaurants allowing them to showcase multiple food dishes, entertainment, catering, or telling the brand story.

This module covers: This how-to module covers one of Facebook's most effective tactics - using Custom Audiences. With Custom Audiences you can target existing and past restaurant customers to grow your repeat rate exponentially.

This module covers: How to set up and run lead ads. Lead ads allow restaurants to capture customer leads right within Facebook - this lead information can include Name, Phone, and Address. This is very effective especially if you're promoting a specific offer, or for example, targeting catering business.