Name: How To Update Old Content To Skyrocket Your SEO
Uploaded: 2021-11-04
Duration: 20 min 48 s
Description: In this video, I cover why and how to update old content for a huge boost in SEO traffic. I cover 7 core steps to updating your content. And at the end, the one thing you should never do when updating content. The full post is on my site, https://www.39celsius.com/how-to-update-old-content-for-improved-seo-rankings/ If you found this video helpful, please give us a "like" on the video.

Question 1

How can I improve my old content?

Accepted Answer

First, identify which pages to update based on two factors: economic value and pages that have decreased in clicks, impressions, and rankings. Use Google Search Console to find the pages that have dropped.
Improve the click-through-rate (CTR) from Google SERPs by updating Title Tag, Meta Description with direct response copy. Include the main keyword, write user benefits, and add a call-to-action (CTA). Also, if your post displays the date in the search results, update the displayed date.
Fix grammar, readability, and spelling. No excuse for excessive typos. Make your content easy to read. Avoid industry jargon that your users will not understand.
Improve On-Page SEO. Update alt tags for images, update internal linking strategies. Ensure keywords are used consistently. Write for users first, search engines second.
Improve keyword selections. Use Google Keyword Planner, and Google's related search suggestions, Google Trends, and competitor content to identify additional keywords or topics.
Add schema markup. Consider FAQ and Video schema. This will increase the chance your page will show in Google's Featured Snippet section.
Promote your updated content via social media and via your newsletter.

Question 2

How does updating content help with SEO?

Accepted Answer

Helps your page stay relevant as the information changes
Improves the page's exposure to targeted keywords
Adjusts to Google's changing algorithms
Grows page exposure to new keywords and search terms
Helps identify new questions and answers searchers have
Increases organic rankings for new and existing keywords

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