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Here Are Our Google Ad Recommendations For You

Toby Danylchuk, Co-Founder

While a budget under $500 in monthly ad spend is modest, you can still drive results and have an impact for your business. Keep in mind, however, more budget equals bigger results. Google Ads are pay-to-play.

Here are our recommendations based on what we know from your quiz results. 

Depending on your industry and the average cost-per-click (CPC), consider the following factors.

Here's Your Recommendations For Google Ads

  • Consider Day parting your campaign - this means running ads only certain days of the week, so your ad spend is concentrated and not diluted over many days. Consider running not only certain days of the week, but perhaps only during business hours.
  • If the CPC is high for your Search keywords, consider running only a Display campaign.  Display campaigns can be based on behavioral signals, i.e. shop at certain stores, or like certain things. But most importantly, Display campaigns are typically under $1 per click so your budget will go further.
  • Make sure to add a remarketing campaign for any site visitors. This will allow you to maintain mindshare/brand awareness with anyone that lands on your site regardless of how they got there. The average customer needs anywhere from 5 - 20 touches before becoming a customer. Remarketing allows you to keep your brand front and center.
  • Set your ad targeting to only people that live in your area, NOT people that live in the area and have an interest in the area. This will focus your ad spend to just those that you know live near your business.
  • Tighten up your targeting for both geographic and behavioral signals. A related post here goes into hyper local targeting.

Our sole focus is on one thing: helping you get more customers from the Internet...consistently.

If you'd like more specific feedback on your ads, schedule a FREE 15 min call with me. I'd be happy to chat with you about your needs and what you're trying to achieve. 

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