Common Facebook Ad Campaign Questions

How long does it take to launch a Facebook Ad campaign? 

• From start to finish, including getting access to your Facebook page, setting up the ad account, campaigns, ad sets, and ads can take anywhere from several days to 2 weeks approximately. Timelines depend on several variables including how soon we get access to a page, ad approvals, and client feedback.  We send ads for your final approval on copy/creative. Then they are submitted for review by Facebook and once approved start to run.
• If you're a business that falls within Facebook’s “Special category” (mortgage leads, real estate, credit, housing) Facebook has very strict ad guidelines. And as such, it is common to have Facebook reject your ads. When ads are rejected, we resubmit requesting a review. This can take a couple of days with no specific time-frame provided by Facebook. Once Facebook confirms you are compliant (Facebook will look at your privacy policy, website, etc. and other sources) it normally approves the ads.

What should I expect after my Facebook Ad campaign goes live?

• Depending on the campaign type that is launched, results can vary. Some campaigns will produce results within days, some may take longer.
• Facebook campaigns go through a "Learning" phase that is controlled by Facebook's algorithms while it learns how best to deliver results. Our team monitors your campaign closely and we can provide you with insights. For example, below are some guidelines as to when we start to see results (keep in mind, these are not set guidelines and timelines can take much longer depending on a host of variables).

Where can I see my Facebook ads when they are live?

• On the left side of your Facebook page there is a section labeled Lead Ads Center. This is where you can see the ads that are running. If you do not see this section, we will need to look into what type of rights you have (you must be an admin of the page) to be able to have access to this section. If you do not have admin rights we will guide you on how to get your page role updated to admin rights.

What if Facebook rejects the ads after submitting them for review, what other steps are/can be taken?

• Every campaign is unique. Depending on the response from Facebook, we take one or more of the following steps:

How does Facebook charge me for my ads?

• Facebook charges advertisers (you) to show your ads on their platform and network partners, depending on the campaign type is how they charge for showing your ad. Here are some examples:

How does Facebook bill and how often do they?

• Facebook bills for ads in arrears - this means it lets you accrue ad expenses and then it charges you later. Facebook also sets threshold limits. At first, these threshold limits are set to $25.00. Once you hit that threshold in ad spend, Facebook will charge you. As your campaign matures, Facebook typically increases the threshold amount.
• Facebook bills you if your campaign reaches one or more of the following:

What should my Facebook ad budget be?

• If you're a client, we will make budget recommendations to you based on your campaign goals, potential audience reach and geotarget (some geographic areas have more advertisers which leads to more competition and higher cost for your campaign objective)
• Budget is always approved by you, you can make adjustments at any time

Where do I find my Facebook personal page URL so that I can be added as an admin to my business page?

• You can find your personal page URL by going to your personal page > page settings > general > page URL

What happens if I get no leads from Facebook?

• We will assess your campaign and ensure all critical elements are in place. We make adjustments once the campaign is out of it’s “Learning Phase” so until then we typically don't edit campaigns.

Why is my CPL (cost-per-lead) high?

• CPL (cost-per-lead) varies quite a bit depending on many variables, some of which we list below.

What are the typical results for a Lead Generation Facebook campaign in terms of CPL (cost-per-lead)?

• Typical cost per lead cost ranges from $5-$45 for mortgage or real estate leads
• Every industry and niche is different

How long does it take to see results from my Facebook Ad campaign?

• When a campaign goes live, the ads are in the “Learning Phase” for 5-7 days (this varies greatly and is something Facebook controls). From our experience, we typically see campaigns start to produce results within 2-5 days from launch.

How do you add us to your Facebook business page?

• Our team will request admin access to your business page. Facebook will send a notification for you to accept our request. You can find the notification in your email (linked to your personal account) or in the notifications section of your business page.
• If you do not see the notification, you can add us directly to your business page.

Where does Facebook show my ads?

• Facebook campaigns are set to automatically show and deliver your ads on its platform, which also includes Instagram, and its network partners. Facebook delivers your ads automatically depending on the device the user is on below is an example of how they appear.