Free Google Ads Course for Spas and Salons

0:00 Introduction to Google Ads for Spas and Salons

0:15 Accessing the Ads Section in Your Campaign
2:47 Navigating to the Billing Profile Section
3:37 Creating a New Search Campaign
4:13 Setting a Campaign Goal and URL
4:48 Adding Keywords to Your Campaign
5:22 Writing Your First Google Ad
6:06 Crafting Compelling Ad Headlines
6:25 Writing Effective Ad Descriptions
6:55 Adding Your Business Name and Logo
7:26 Adding Sitelinks to Your Ads
7:51 Adding Callouts to Your Ads
8:07 Enabling Calls from Your Ads
8:48 Improving Your Ad Strength
9:30 Setting Your Campaign Budget

0:00 Introduction - Navigating the Google Ads Dashboard

0:29 Switching to Expert Mode
1:14 Understanding Google Ads Notifications
1:51 Navigating the Google Ads Interface
2:45 Understanding Date Ranges
3:30 Drilling Down to the Campaign Level
4:19 Understanding Google Ads Recommendations
4:37 Exploring Insights and Reports
5:15 The Importance of "Search Terms"
5:35 Reviewing Landing Page Performance
5:55 Setting Up Conversions
6:12 Keyword Research with the Keyword Planner
6:35 Using the Audience Manager
7:07 Managing Billing and Advertiser Verification
7:31 Granting Access to Your Google Ads Account
8:07 Understanding the Structure of Google Ads Campaigns
8:47 Adjusting Campaign Settings
9:52 Checking Networks
10:32 Setting Locations (Geotargeting)
11:45 Adding Languages
12:13 Setting Your Daily Budget
12:43 Choosing a Bidding Strategy

0:00 Introduction to Google Ads Campaign Structure for Spas and Salons

0:08 Recap of Campaign Settings
1:37 Understanding Ad Groups
1:54 How Many Ad Groups Should You Create?
2:28 Creating Ad Groups Based on Service Themes
3:17 Focusing Ad Spend for Smaller Budgets
3:33 Navigating to the Ad Group Level
3:46 Renaming Your Ad Group
4:05 Creating a New Ad Group

0:00 Introduction to Keyword Research

0:24 Recap of Account, Campaign, and Ad Group Creation
1:04 Why Google Ads Are So Successful
1:23 Keywords for the Lash Extensions Ad Group
1:30 Navigating to the Google Ads Keyword Planner
2:02 Setting the Target Location
2:53 Adding Seed Keywords
3:46 Understanding Keyword Intent
5:00 Navigational Queries
5:18 Transactional Searches

6:01 Customizing Columns in the Keyword Planner
7:04 Filtering Keywords in the Keyword Planner
7:46 Filtering by Semantic Match
8:18 Grouping Keywords into Ad Groups
9:20 Refining Keywords by Brand and Non-Brand

0:00 Welcome to Part 2 of Keyword Research

0:18 Keyword Intent, Search Volume, and Competition
1:10 Choosing a Mix of High and Medium Competition Keywords
1:18 Walk-In Lash Extensions Near Me
1:39 Checking Keyword Intent
2:03 Selecting the Right Keywords
2:39 Adding Keywords to Your Account
3:20 Broad, Phrase, and Exact Match Keywords

3:48 Broad Match
4:19 Phrase Match

4:44 Exact Match
5:16 Using a Combination of Broad and Exact Match
6:05 Optimizing Your Keyword List
6:31 Keywords and Google Search
7:19 Anecdotal Search Results
7:47 Refining Your Keyword Strategy

0:00 Introduction to Setting Up Ads

0:14 Recap of Campaign Settings and Keyword Research

0:27 Adding Exact Match Keywords
0:41 Navigating to Search Keywords
1:11 Changing Match Types to Exact Match

1:44 Turning Off Broad Match Keyword Automation

2:34 Duplicating Keywords with Exact Match

3:07 Creating Responsive Search Ads

3:51 Adding the Final URL

4:24 Adding the Display Path

5:04 Adding Headlines

6:11 Viewing Headline Ideas

7:14 Adding Long Descriptions

8:05 Tips for Writing Effective Ad Descriptions

9:56 Adding Business Name and Logos

10:23 Adding Sitelinks

11:48 Creating Sitelinks

13:14 Sitelink URL Options

13:34 Advanced Sitelink Options

13:58 More Asset Types

14:40 Advanced Call Options

14:58 Adding Callouts

15:42 Adding Promotions

16:19 Adding Structured Snippets

16:38 Adding Lead Forms and Apps

17:01 Adding Location Extensions

0:00 Introduction to Google Ads Budget

0:17 Three Ways to Determine Ad Spend

0:38 Determining Ad Spend Based on Goals

1:17 Cost Per Acquisition

1:45 Conversion Rate

2:28 Calculating Cost Per Conversion

2:42 Example: Men's Haircut

3:15 Effective Landing Pages

3:43 Lifetime Value of a Customer

4:05 Determining Ad Spend Based on Comfort Level

4:30 Day Parting

4:48 Enabling Day Parting

5:39 Consistency in Marketing

6:01 Benchmarking Ad Spend

6:28 Estimating Budget Based on Percentage of Sales

0:00 Introduction to Conversion Tracking

0:33 Navigating to the Google Tag Manager

1:03 Managing the Google Tag

1:23 Installation Instructions

1:46 Installing the Google Tag

2:05 Setting Up Conversion Actions

2:50 Setting Up Conversion Actions in Google Ads

3:29 Setting Up Phone Call Conversion Actions

4:43 Reviewing Conversion Actions

5:25 Primary and Secondary Conversions

6:04 Editing Conversion Goals

7:15 Secondary Conversion Example

7:31 Setting Up a Thank You Page Conversion Action

8:11 Creating a Website Conversion Action

9:43 Conversion Tracking Summary

0:00 Introduction to Performance Max Campaigns

0:26 What Makes Performance Max Unique?

1:14 How Does Performance Max Target the Right People?

1:34 Creating a Performance Max Campaign

2:06 Choosing Performance Max as the Campaign Type

2:24 Setting Up Conversion Actions

3:12 Entering Your Website URL

3:34 Naming Your Campaign

4:31 Setting Bidding to Maximize Conversions

5:35 Targeting New and Returning Customers

5:46 Setting Location Targeting

6:42 Adding Languages

7:10 Automatically Created Assets

8:02 Setting Ad Schedules

8:51 More Settings

9:28 Naming Your Asset Group

10:35 Generating Assets

11:10 Writing Headlines

12:29 Writing Long Headlines

13:03 Adding Images

14:23 Adding Logos

15:17 Adding Videos

15:46 Adding Sitelinks

17:16 Adding Promotions

17:38 Adding Prices

17:54 Adding Callouts

18:36 Adding Location Extensions

19:30 Adding Search Themes

20:14 Adding Audience Signals